Buy a New Furnace at Wholesale — Direct From the Warehouse.
Goodman 96% AFUE single-stage, two-stage, and variable-speed models — equipment-only or with licensed install. Same-day shipping nationwide when you order before 3 PM CT.
- ✓No contractor markup. You pay near contractor cost.
- ✓Full manufacturer warranty on every unit.
- ✓Licensed install available in select metros — we can match you with a local crew.
- ✓Free shipping on furnaces over $899, anywhere in the lower 48.
Get my wholesale price
Tell us your home size and what you're replacing. We'll send equipment + (optional) install pricing within an hour.
Goodman Wholesale Furnace Prices by Tier
Prices below are equipment-only, factory-direct from the warehouse. Add a licensed install bundle at checkout or quote one separately.
| Tier | Model Family | BTU Range | Wholesale Price |
|---|---|---|---|
| 80% AFUE Single-Stage | GMS80 / GR9S80 | 40k–120k | $899 – $1,400 |
| 96% AFUE Single-Stage | GMSS96 / GR9S96 | 40k–120k | $1,200 – $1,900 |
| 96% AFUE Two-Stage | GMEC96 / GMVC96 | 60k–120k | $1,600 – $2,400 |
| 96% AFUE Variable-Speed | GMVM97 | 60k–120k | $2,200 – $3,200 |
| Mobile Home Furnace | GMS / GMSS Mobile | 40k–80k | $1,300 – $1,900 |
Live inventory and exact pricing on every model — browse the full furnace catalog.
What You Get When You Buy Wholesale
Furnace Direct is a Hamlin Mechanical brand — a licensed HVAC contractor that sells the same Goodman equipment HVAC installers use, at the price installers pay.
Real wholesale pricing
The same Goodman models a local installer would order from their wholesale distributor — at the price the installer pays. No markup, no margin layer in between.
Same-day shipping nationwide
Order before 3 PM CT and your furnace ships the same business day, anywhere in the lower 48. Free freight on units over $899.
Full Goodman warranty
10-year parts and lifetime heat exchanger when registered within 60 days of install. Same warranty you'd get buying through a contractor — at a fraction of the price.
Licensed install in select metros
Want it installed too? In supported metros, we'll match you with a licensed local HVAC crew for a flat install rate. Anywhere else, hand the equipment to your own installer — your choice.
Financing options
Pay over time with Shop Pay or Affirm. Spread an installed furnace and AC bundle across 12–36 months with rates from your bank, not a dealer-marked-up program.
Real people, real numbers
Send us your home size, current furnace, and ZIP — a rep replies with sizing, model recommendations, and installed pricing within an hour. No pressure, no contracts to "lock in" a price.
Wholesale Furnace Pricing FAQ
Common questions homeowners ask when buying a furnace wholesale.
Can I really buy a furnace at wholesale prices as a homeowner?
Yes. Furnace Direct sells direct to homeowners and contractors at the same price. We have wholesale distributor access on Goodman, Whirlpool, Day & Night, and Airtemp equipment and pass that pricing through. Order ships anywhere in the lower 48.
What does a Goodman 96% AFUE furnace actually cost?
Wholesale prices on a 96% AFUE single-stage Goodman range from $1,200 to $1,900 depending on BTU size (40k to 120k). Two-stage 96% AFUE runs $1,600 to $2,400. Variable-speed models (GMVM97) run $2,200 to $3,200. Add licensed install if you want a turnkey job.
Is the warranty the same as a dealer-installed furnace?
Yes. Goodman's warranty is the same regardless of how you bought the equipment — 10-year parts and lifetime heat exchanger when registered within 60 days. The warranty requires a licensed install, but the licensed installer doesn't have to be a Goodman dealer — any licensed HVAC contractor satisfies the requirement.
Do you ship nationwide?
Yes. Equipment orders ship anywhere in the lower 48 — same-day on orders placed before 3 PM CT. Licensed install bundles are available in select metros; ask your rep what's covered in your ZIP when you request a quote.
Do I need an installer license to buy from you?
No. Anyone can order. If you're a homeowner doing your own project, we can recommend a licensed installer in your area for the install portion. If you're a contractor, you'll get the same wholesale pricing without dealer minimums.
How does this work compared to a typical contractor quote?
A typical contractor quote bundles equipment + labor + their markup into one number — often $6,000–$10,000 for a furnace replacement. Buying wholesale separates those layers. You pay $1,200–$2,400 for the furnace, then $1,500–$2,000 for licensed install (if you want install bundled). The total is usually 30–45% less than a one-line contractor quote — same equipment, same warranty, same install quality.
Send us the basics. We'll send back real numbers.
Wholesale furnace pricing for your home in under an hour — equipment, optional install, real availability. No pressure.
Get my wholesale price →