The traditional HVAC model: manufacturer → distributor → contractor (40–80% markup) → you. The factory-direct model cuts out the middlemen and puts that money back in your pocket.
The Hidden Markup in Every Contractor Quote
A Goodman 96% AFUE furnace that wholesales for $650–$900 gets installed for $3,500–$5,000 by a typical contractor. That gap is not all labor — it's equipment markup hidden inside a bundled quote you cannot break down.
Buy the same name-brand HVAC system the pros install — shipped factory-direct to your door. No middleman, free delivery, 5-star rated, and financing available.
How Factory-Direct Works
Furnace Direct purchases from Goodman/Daikin at wholesale and sells to homeowners at near-wholesale cost — no dealer markup, no upsell, no commissioned salesperson. You pay for the equipment. Your installer charges only for labor.
Real Savings by Job Type
| Job | Contractor Quote | Factory-Direct + Labor | Savings |
|---|---|---|---|
| Gas furnace swap | $4,000–$6,000 | $1,800–$3,000 | $2,000–$3,000 |
| Central AC replacement | $5,000–$8,000 | $2,500–$4,500 | $2,500–$3,500 |
| Full HVAC system | $9,000–$14,000 | $4,500–$7,500 | $4,500–$6,500 |
Is It Legal?
Yes — homeowners can supply their own HVAC equipment in all 50 states. Most independent installers work with customer-supplied equipment. Confirm with your installer before ordering.
Step-by-Step
1. Confirm model with your installer first.
2. Order from Furnace Direct — same-day shipping to MN or FL.
3. Schedule installer for delivery day.
4. Pay labor only — typically $800–$1,500.
Start saving today at Furnace Direct.
Get wholesale pricing for your home.
Real numbers on a new furnace, AC, or heat pump — shipped direct to your door anywhere in the lower 48. No contractor markup, no obligation.